A six-week email course

The Substack Creator Type Blueprint

You know Substack is where you want to be… you're just not exactly sure how to make it work for you.

Your Substack feed is filled with growth advice, but it's all pretty generic:

All pretty obvious.

But here's what I see most Substack advice getting wrong

The mainstream advice treats every writer on the platform like they're the same person trying to solve the same problem.

But the truth is, your Creator Type influences exactly how you should build and what kind of content you need to be creating so you can attract the people you're trying to reach.

It's not as easy as "just post more". It's way more nuanced than that.

Once you start building your Substack according to your Creator Type, every piece of advice you read is going to feel generic — because it was written for someone whose work, voice, and audience look nothing like yours.

That's why I built The Creator Type Blueprint.

Imagine dialing in your Substack presence in a way that feels effortless because you're finally building in a way that fits how you actually create.

That's what building with your Substack Creator Type in mind will allow.

Usually Substack advice treats every writer the same, and that's exactly why growth feels like a grind for so many smart people.

Your Creator Type changes what works for you, and once you know it, the strategy stops fighting you.

You'll have a real plan for connection and growth that doesn't make you cringe.

Here we don't do guru-ey or growth-hackey stuff here. Substack isn't Instagram, it isn't X, and it isn't a blog. It's its own ecosystem with its own rhythms. That's why it's different.

What you'll have at the end of six weeks with The Creator Type Blueprint

• By the end of six weeks you'll be fluent in Substack instead of importing strategies from platforms that were built in 2010 and then scrambled to keep up with the latest trend for the last 16 years.
• You'll have a content plan that fits Substack the way it was actually designed to be used, that's aligned with your Creator Type. You'll be writing throughout the experience, the Notes, the rhythm of how you show up — all of it stops feeling like guesswork.
• And underneath all of it, the confidence of knowing what you're building, who it's for, and a vision for how it can evolve to create a paid tier and beyond.

The format of the course

I built this for busy people who are exhausted by content vaults full of endless videos. Instead, you'll get one email a day, for six weeks.

The first one lands right after you enroll, and the next comes 24 hours later.

Each one is short enough to read with your morning coffee and pointed enough to actually move something, with built-in breathing room for thinking and deciding.

It's you and the email in your inbox, every day for six weeks, and a real foundation at the end of it.

You're not buying a 48-video course library that will exhaust you just by looking at it.

You're getting a six-week walk-through, on your time, in the format that actually fits your life.

If you're nodding along to all of that — good. Keep reading.

Who this is right for

This is for you if you've already built something real offline — a career, a practice, a reputation, a body of work that people already trust – or you've tried building online on another platform OR you've started your Substack but you're spinning your wheels. You're not starting from zero... even if it feels like that.

You came to Substack because something is pulling you to write more, to claim a piece of the internet that's actually yours, to build the foundation for whatever the next ten years look like.

Want me in the room with you directly? Add a 1:1 call.

The course gives you the foundation. It's built to be walked through on your own, at your pace, and it works.

Some people don't want to walk it alone. They want someone who's been doing this work for years to look at their specific situation — the reputation they've already built, the work they're trying to translate, the publication taking shape — and calibrate the whole thing to them directly.

That's what the 1:1 is for.

One 90-minute session, one-on-one on Zoom.

You bring where you are, what you're building, and the questions the course is surfacing for you. I bring 9 years of building online and a pair of eyes that can see your work from the outside in a way you can't from where you're standing.

We'll look at what your publication is actually for, how your voice is landing on the page, where your offline authority isn't translating yet and why, and what the through-line of your body of work is starting to look like. You'll leave with a clear read on what you're building and what the next move is — calibrated to your work, not someone else's template.

Option to add a 90-minute strategy session is on the next page during enrollment, $150

Really quick… who this is (and isn't) for:

This course is built for people who have an idea — a topic, a field, a thread of curiosity they've been pulling on — and want help shaping it into something that actually attracts readers.

You don't need it all figured out.

What you do need is a willingness to experiment and play the long game.

Substack rewards the people who keep showing up, keep refining, keep learning what lands.

A year of building — even if your direction shifts, even if it looks different than you imagined — is not wasted time. It's how the thing gets built. Pivots are part of the process, not evidence you failed. (Ask me how I know this! 😅)

Where this course isn't a fit: if you're hoping for a shortcut, a growth hack, or a templated system that does the thinking for you, you're in the wrong place.

There's no viral anything trick here. Nothing about building a real publication happens fast, and I'd rather be upfront about that than take your money and disappoint you.

Perfectionism and impatience are the two things that'll get in your way more than anything else — if you can set those down and stay curious, you're exactly who this is for.

FAQ

All sales are final. The course is digital and delivered by email starting the day you enroll. No refunds. By purchasing, you're confirming you're in.

The work is the work.
Let's build on the right foundation.

$197 · One payment · Yours forever